Stefan Martyres has set up his venture Social Aviator, which will focus on offering strategic solutions to brands’ needs and delivering influencer fits that align with brand ethos, messaging and target audience. Prior to setting up Social Aviator, Martyres was with Times Internet, where he built the Influencer Marketing team and delivered several innovative campaigns for leading brands.
The influencer marketing industry in India was valued at over INR 12 billion in 2022, and now, most brands have a dedicated influencer marketing budget along with their advertising and marketing budgets.
Martyres has over 13 years of experience in the Sports, Media and Entertainment fields and has worked with organisations such as Times Internet, Star Sports, and Celebrity Cricket League (CCL). He said, “Advertising is all about connecting with people on a profound level and inspiring them. With Social Aviator, we are focusing on creating custom solutions that make the most of all the tools that are currently available for advertisers and creating an optimised and tailored solution. My experience in Influencer Marketing has helped me get a core understanding of the power of the right form of content and this is the skill that we aim to capitalise on. The content-led solutions we offer will not just focus on promoting a brand but also building an emotional connection by giving it a personalised and organic touch.”
With Social Aviator Studios, the company aims to also create content by making end-to-end solutions seamless.
“In the recent times, consumers have become more conscious and aware about not just the products they buy but the communication that these brands have online. It is therefore crucial to provide solutions that not only connect with the masses but can also convince them to build a longer association with the brand. Social Aviator aims to do just that. We also understand that streamlining brand advertising and providing timely and quality solutions is the key to making an impact. Our supporting services will help us achieve this in the most optimised way,” Martyres said.
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