New Delhi : Fever FM has increased the ad rates by 20% across all stations effective 1st February 2016 due to its strong performance across all its markets.
Fever FM claimed that innovation in programming and strong connect with youth had worked in favour of Fever FM right from the launch ten years ago which translated to leadership across the four metros.
“Fever enjoys absolute share leadership for 240 weeks in Delhi, is No. 2 CHR station in Mumbai (20-34 yrs old, SEC AB), is No. 1 in Bangalore at 14% (in non-Kannada space) and ahead of No.2, 3 and 4 put together, and is now the No. 1 station in Kolkata (7 am – midnight) witnessing over 100 % growth over last one year. Fever also leads 6 of the 8 drive time shows in the 4 metros (Source: RAM data, week 4),” said a statement from Fever FM.
Talking about the hike, Harshad Jain, CEO, Radio and Entertainment, HT Media, said, “Fever FM has been consistently displaying promising growth and establishing new milestones. Fever has the highest Time Share Listening (TSL) in all its markets, the highest market share in Delhi, Bangalore and Kolkata and is the fastest growing radio station in Mumbai. Moreover, Fever continues its leadership across markets in its core TG of 20-34 years SEC AB. The increase in price is in backdrop of Fever’s rapid growth in listenership. We look forward to partner our clients and offer them great value, and the unique Fever advantage.”
Fever FM has secured 10 stations including three metro markets Mumbai, Delhi and Hyderabad – in the recent FM Phase III auctions.
