New Delhi: Style Condoms, from Janani Family Care Pvt Ltd., has launched a new year-long campaign, #StyleHarBaar, marking a fresh approach to family planning, sexual wellness, and reproductive health. The campaign aims to position Style Condoms as the preferred choice for couples looking to elevate their intimacy levels during intimate moments.
As part of the campaign, Style Condoms unveiled three new variants: Cosmo Flavor Condoms, Extra Time Variant Condoms, and Air Thin Condoms, each designed to offer a unique experience for couples. The Cosmo Flavor Condoms promise an exotic and distinct flavor, while the Air Thin Condoms feature an ultra-thin design to amplify sensation. The Extra Time Variant Condoms are created to help extend the experience, ensuring longer-lasting enjoyment.
The brand has rolled out a series of dynamic digital video commercials (DVCs) to announce its new identity and product lineup. These films aim to enhance the romantic experiences for couples, raising the bar on excitement through the new range of Style Condoms. The company is leveraging social media platforms and a comprehensive 360-degree media campaign to create strong brand recall and build deeper connections with its audience.
The #StyleHarBaar campaign emphasizes the importance of family planning while encouraging a fun and adventurous approach to intimacy. By offering innovative products, Style Condoms aims to empower consumers to embrace their sexuality safely, with a focus on excitement and pleasure.
Rahul Dey, Marketing Manager at Janani Family Care Pvt Ltd., shared, “As custodians of Style Condoms, we aim to empower our consumers to be fearless, expressive, and uninhibited in embracing their desires. To build on this, our already existing range of condoms now includes three new options, Extra Time, Cosmo, and Air Thin Condoms. Our brand campaign #StyleHarBaar resonates with the brand’s essence, and the entire range of condoms are designed to make lovemaking an enthralling and memorable experience.”
In addition to the new variants, Style Condoms has introduced a revamped brand positioning, updated packaging, and refreshed communication strategy. With plans to add more innovative products in the future, the brand is set to continue leading the charge in the sexual wellness and family planning segment.
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