New Delhi: Aajtak has witnessed significant growth in 9 PM slot with Sudhir Chaudhary’s show on the channel becoming the top rated show of the week 44. Earlier, the show has garnered millions of views on YouTube and remains the leader at 9 PM ever since it was launched in July 2022, the trend seems to have caught-up with TV audience too.
As it can be seen through week-on-week data, yet again Sudhir seems to have crossed the milestone of 1000 TVTs that makes him arguably no.1 at 9pm 15+ HSM in the current week.
The phenomenal rise of Sudhir’s show can be seen in the graph below:
The channels has attributed the phenomenal growth against coverage of high voltage elements like Morbi bridge collapse and attack on Imran Khan in Pakistan. The channel has broken the rolling average format with its detailed impeder analysis:
The channel has sent a query to BARC to confirm the development and will be updated when confirmation comes. However, the internal analysts say that 9 pm Monday was the top slot of the entire news genre.
“”It is possible to defeat hundreds of landing pages and non-stop fiction content by a good product.” Sudhir Chaudhary says, ‘’I’m thankful to the Black & White viewers for their amazing love for the show’’.
It is noteworthy that Sudhir’s social campaign Swabhimaan has been catching attention on social media and his latest video travelling with a cab driver organically crossed a million views in just a few days. This puts to rest any doubts on Sudhir’s fan following amongst audiences in the news genre. While BARC suffers from attribution to landing pages, YouTube which does not have this problem and it has shown Sudhir at the top since 2 consecutive months concurrent users.
With this Aaj Tak claims clear leader on prime time in pay platform only after the competitor who’s currently indulging in rampant landing pages.
