Mumbai: After almost 14 years, Sumant Ray, Vice President, HT Media Ltd., is moving on, to start his own digital marketing venture, Mediazaadey Entertainment LLP. With more than 20 years of handson experience with content, marketing and branding, Sumant is now venturing into the digital content space.
While with HT Media, Sumant was heading Fever FM, Radio Nasha and Radio One as the National Content & Creative Head. He created and directed the biggest audio mega series – Fever Prastuti Mahabharat on Fever FM in Hindi, starring Shilpa Shetty, Shatrughan Sinha, Vivek Oberoi, Rahul Dev, Vijay Raaz, Dalip Tahil and Shakti Kapoor. He was the first Indian to win a New York Festival Award for his Hindi audio series, Fever Prastuti Ramayan, in 2011, and went on to win 3 more New York Festival Awards in the subsequent years for Fever Prastuti Gandhi, in 2012, Fever Prastuti Sainath- Sabka Malik Ek, in 2016 and Fever Prastuti Jai Bajrangi in 2018. He is also the creator of the first ever Yoga Anthem for International Yoga Day 2016 for Ministry of Ayush, Government of India.
Going forward, his new venture, Mediazaadey Entertainment LLP, is going to dive into the foray of branding, content creation, digital marketing and social media marketing.