Chennai : The ratings of Week 43 was fortune enough for almost all the Tamil satellite channels in TN market as they have registered an overall increase of viewership to the tune of 20% that has helped many of them to post a reasonable GRP gain in this week.
Sun TV, Vijay TV and KTV happened to be the biggest gainers with an increase of 100+ GRPs in week 43 when compared with the previous week.
Sun TV stood as the top gainer with around 12% increase that translated to 153 GRPs. The channel managed to increase its tally from 1302 GRP in week 42 to 1455 GRP in week. on the other hand its distant competitor Vijay TV also posted the next biggest gain of 137 GRP, pushing its tally from 340 to 478 week over week, which also helped the channel to regain its No.2 position from KTV with a slight margin of 8 GRP.
Sun Network’s Tamil movie channel KTV was the third biggest gainer with a gain of 103 GRP pushing itself ahead from 367 to 470 GRP.
While there were no major looser in the week 43, there are many other gainers like Kalaignar TV 83 GRP (97 to 180), Jaya Movies 41 GRP (71 to 112), Jaya TV 37 GRP (77 to 114), Chutti TV 35 GRP (97 to 132), Polimer TV 16 GRP (118 to 134) and Siripoli, Isaiyaruvi and Adithya TV posting a gain of 11 GRP each. Raj TV posted a gain of 7 GRP.
In this overall gaining spree Kalaignar TV managed to climb up to No. 4 next to KTV.