Pet-care startup Supertails has launched a campaign to promote the second edition of its ‘Swag’ sale from August 20 to 28, 2023.
The campaign is led by a film, born of a collaboration between Supertails’ in-house creative team and Green Chutney Films.
The film starring pets features them engaged in a rap number. The canines and felines sport glares and edgy fashion to communicate ‘Swag’. The brand then introduces the sale where one can avail of discounts up to 70 pc.
The campaign video will be featured on Spotify, YouTube and Meta platforms, informed an official statement.
It added that last year’s sale resulted in a three-fold increase in monthly traffic, 40 pc revenue increase and a two-fold rise in app installations. The upcoming sale will see participation from over 200 partner brands.
Varun Sadana, Co-founder, Supertails, said, “The excitement at Supertails is palpable every year as we gear up for our annual Swag Sale. We’re consistently driven to push the boundaries of creativity, offering our audience fresh and engaging experiences. Like the previous year, we aspire to engage with over 15 million unique viewers through our campaign.”
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