Kolkata: SVF, Eastern India’s largest production house that is known to have been instrumental in changing the shape of Bengali cinema, are taking significant initiatives towards not only the development of Bengali Cinema but also towards the cities and towns of Bengal. As one such initiative the production house has decided to discontinue the use of paper posters from their upcoming release Generation Aami and concentrate more on digital methods of promotion.
This step has been taken in continuation with the various initiatives taken by the Government of Bengal towards protecting the environment and beautification of the state. The increase in production of content has led to the increase in production of paper posters in the cities and suburbs of West Bengal. This in-turn implies an increased amount of deforestation, waste of useful resource (in making the posters) and defacement of property. Therefore, converting from physical posters to going digital would be an important contribution towards making Bengal cleaner and greener.
Talking about this initiative Shrikant Mohta, Co-founder & Director, SVF said: “As part of the industry, it is our duty and responsibility to pioneer important steps that would promote the development of the society that we reside in. I’m confident that this initiative will encourage other members of our industry to join us in this noble cause”
Mahendra Soni, Co-founder & Director, SVF goes on to add: “Some people might feel that withdrawing physical posters may involve the risk of reduced visibility of content to our audience. However, every small step that we take today would be a giant progress for our industry tomorrow and with the rise in social media and digital platforms, audience would not be deprived of their source of information”
SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.