Bennett Coleman & Co Ltd. has collaborated with SwiftChat, a conversational AI platform, to launch omnichannel bots for their news brands, including The Times of India (TOI) and Economic Times (ET).
The TOI and ET bots are already live on the Swiftchat platform, and readers can now browse through news sorted by categories instantly.
The TOI and ET bots on SwiftChat are free and enable users to explore news without the hassle of using multiple interfaces and downloading separate apps for each brand. These bots can automatically send top developments and information relevant to you curated using AI. Or you can access news across all popular categories like finance, business, technology, lifestyle, automobiles, sports, politics, entertainment, etc., at the click of a button facilitated through a chatbot.
“SwiftChat’s mission is to make technology easy and accessible for the masses. By introducing the TOI and ET bots, we ensure that our users have access to the latest and meaningful news nationally and internationally, in the same place as all other bots on the platform. With this collaboration, we are hoping to expand knowledge and awareness for our users with the power of conversational AI,” says Yashdeep Yashdeep, Product Manager at SwiftChat.