Swiggy has launched a film to promote its ongoing Onam discount offer. It has been conceptualised by Mind Your Language.
The film features a large group of people revelling in the festivities. A game of tug-of-war is ditched midway when someone announces that the Sadhya (celebratory Onam feast) is ready – it’s all from Swiggy. The gathering rushes indoors for the meal and the sparring teams carry on the ‘war’ singing about the different items of food. The lyrics of the soundtrack enlist the menu to the tune of AR Rahman hit Padakaali from yesteryear Mohanlal movie Yoddha. As they wipe the leaves on which they are eating clean, one of them complains about there being only three types of payasam. A Swiggy order results in a prompt delivery of the fourth. The sated bunch of people rest and some even fall asleep after the hearty meal. The brand pitches a happy and sumptuous Onam with Swiggy and announces its offer from August 16 to 31.
Credits
Written by: Mind Your Language
Lyrics: Mind Your Language
Direction: Mridul Nair and Sajimon (Filmy Joint)
Original Composition: AR Rahman
DOP: Jimshi Khalid
Steady Cam: Harry
Producer: Sreeranjini
Editor: Manoj Kannoth
Art: Diljith
Music: Niranj
Feedback: [email protected]
