Swiss Beauty has appointed Vidushi Goyal as its CMO to lead marketing for all brands, including Swiss Beauty Craze and Swiss Beauty Select, along with emerging categories.
Vidushi’s extensive background in digital-first marketing and brand building will drive Swiss Beauty’s growth by shaping a distinctive identity and fostering uniqueness in the dynamic beauty and personal care industry. She aims to lead by innovating ahead of trends and integrating modern marketing approaches to elevate the brand.
Before Swiss Beauty, Vidushi was VP Marketing at Mamaearth, overseeing personal care and babycare. She was crucial in growing Mamaearth from 100 Cr to over 1000 Cr in 3 years. She also shaped Mamaearth’s “Goodness Inside” brand image. Vidushi held roles at ShopClues, d.light Energy, and FCB+Ulka, leading award-winning campaigns.
Vidushi Goyal, CMO, Swiss Beauty, said, “I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles.
Welcoming Vidushi, Mohit Goyal Co-Founder & Director, Swiss Beauty, said, “We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers.”
Vidushi earned an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.
