New Delhi: Symphonies Life, a mattress and sleep solutions brand, has announced a strategic brand overhaul in collaboration with creative agency VOLUME. The transformation reflects a bold repositioning of the brand—from a product-focused offering to a holistic lifestyle brand that redefines sleep as a wellness ritual.
At the heart of the new identity is the brand’s renewed purpose: “engineering better sleep for a more conscious lifestyle.” Emphasizing calm, rhythm, and softness, the rebranding effort delivers a sensory-rich, emotion-driven experience that now extends across all consumer touchpoints. From packaging to POS displays, influencer kits to digital content, Symphonies Life aims to create a consistent, immersive, and calming ecosystem.
“We wanted to go beyond just being another mattress in the market. With VOLUME, we were able to build a brand that speaks to a more conscious, wellness-focused consumer,” said Shivans Agarwaal, CEO, Symphonies Life. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy.”
The new visual identity leans into minimalist design with motion-based metaphors like waves, breath, and stillness—signifiers of rest and rejuvenation. VOLUME’s design-first approach is intended to create a brand rhythm that mirrors healthy sleep cycles.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space,” said Rishabh Srivastava, Brand Director, VOLUME.
With this rebrand, Symphonies Life is set to challenge conventional mattress marketing, tapping into the growing segment of consumers seeking wellness, intentional living, and science-backed comfort. The company’s storytelling-led D2C presence, coupled with elevated offline experience zones, signals its intent to lead the premium sleep market with both innovation and purpose.
