Mumbai: Charting the milestone for emerging as the First YouTube Channel to reach 100 million subscribers,‟India’s biggest music label T-Series chairman and managing director Bhushan Kumar was presented the official Guinness World Records certificate for being the „First YouTube Channel to surpass 100 million subscribers‟ on the popular video sharing platform. Kumar received the honour at the hands of Mr Rishi Nath, adjudicator, Guinness World RecordsTM, at a function hosted in Mumbai today.
A dominant player in the Indian entertainment industry, T-Series catapulted itself to the top slot with leading films, songs as well as singles (non-film music). Founded in January 2011, the T-Series YouTube Channel, having 29 sub-channels is the most viewed channel for the last one-and-half years. Today, it also has the largest subscriber base in the world. This makes it the no. 1 YouTube Channel in the world.
Bhushan Kumar, who has been leading the music and film company successfully, recently took brand T-Series a notch higher with international recognition coming home. Bhushan Kumar has placed the nation on the global map with this achievement where the entire country takes pride.
A delighted Bhushan Kumar said, “We are extremely excited and humbled to have brought T- Series to this pinnacle and be bestowed a prestigious global benchmark of achievement and excellence such as the Guinness World RecordsTM. It is the collective effort of my team that has helped us reach this milestone. Now that it has actually happened, we only consider this a new beginning to go further and higher and capture new frontiers. I would like to thank each and everyone who supported us during this journey and helped me realise my father‟s dream. I would like to thank my mother (Sudesh Kumari) for giving me her unconditional support when I would go to her in the initial days worried about how I was going to pull it off. I am indebted to my uncle Krishan Kumar who stood like a rock with me in those years when I needed him the most.”
Mr Rishi Nath, said, “As an official adjudicator of Guinness World RecordsTM, I would like to congratulate T-Series (India) on their remarkable achievement of being the „First YouTube Channel to reach 100 million subscribers‟.”
Besides India, the T-Series‟ audience base spans the UK, USA, Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand and many other countries.
From making music to licensing and publishing content across several media platforms, T- Series is the destination to a vast variety of content. One conglomerate that looks after music production, music acquisitions, movie production to marketing and distribution, Bhushan Kumar has put India on the global map by taking the label to greater heights with its resounding digital success.