NIVEA India has launched a new digital film in the slam poetry format as part of its #SkinCarePeNoBreak campaign. The film features Taapsee Pannu emphasising the significance of skincare during summer and highlights the importance of continuing a proper skincare routine.
The company aims to reinforce its commitment to the body care category by introducing its Gel Body Lotion. The brand stated that the campaign is intended to encourage women to moisturise their skin during the summer months, even if they avoid it due to the stickiness of heavy lotions.
Last year, the #SkincarePeNoBreak campaign was launched which featured Taapsee on a vacation but how she didn’t put a break on her skincare routine while away. The new brand video serves as a prelude to that moment, a fictional scenario featuring the consequences of what would happen if Taapsee did leave her skincare at home.
The film opens with her presumably heading for a summer break, but someone is not quite happy with her. That someone is no other than her skin talking back with a disappointed expression, indicating she forgot to pack the solution to take care of her summer skin. As the video progresses, her skin clarifies what exactly it needs to get rid of the sticky feeling whilst still providing hydration.
Watch the film here.
The up-beat jingle narrates some genuine challenges women face in summers whilst also providing an all-day hydration solution that’s a simple solve to the problem. The film concludes with Taapsee embracing her now happy and healthy skin, reminding viewers to not take a break from skincare, even during summer.
Neil George, Managing Director, NIVEA India, commented, “NIVEA has been at the forefront of consumer-centric product innovations for over a century, and we understand the crucial role that body lotions play in keeping the skin healthy-looking across all seasons. In summers, we observed that many users tend to take a break from their skincare routine predominantly due to the lack of awareness. Dehydration in summers is as bad as dryness in winters for the skin and thus, we launched our campaign #SkincarePeNoBreak to drive awareness and bring about a change with the NIVEA Gel Body Lotion range. With its unique fusion of fast absorbing capabilities of a gel and moisturization properties of a lotion – we’ve developed an innovative product that gives you long lasting hydrated non sticky skin – fulfilling key summer need states of consumers. As category frontrunners, we believe it’s important for us to establish the importance of summer skin care for all and this time around we have brought this message to fore in a unique slam poetry format – which we believe will add on to the relatability aspect.”
Taapsee Pannu, brand ambassador, NIVEA India, added, “As an actor always on the go, I understand the importance of taking care of my skin, not just my face but also my body. Shooting for the slam-poetry style video was a relatable experience for me, as I have heard similar complaints from women around me. During summers, I prefer a lighter, gel-based formulation, and the NIVEA Gel Body Lotion has been a game-changer for me. It provides fast absorption and long-lasting hydration – giving me the best of both worlds. I am thrilled to be associated with a brand that genuinely cares about addressing the skincare problems faced by women.
