Mumbai: Aukera, a trailblazer in grown diamond jewellery, has announced celebrated actor Taapsee Pannu as their ‘Partner in Purpose’. The association is rooted in shared values of female empowerment, individuality, and self-expression—principles that both Aukera and Taapsee strongly uphold.
Aukera’s initiative stems from its unwavering dedication to celebrating womanhood and championing autonomous choices. The brand has redefined diamond jewellery by merging exceptional craftsmanship with uncompromising quality, with every step driven by the purpose of giving women the power of choice. By joining forces with Aukera, Taapsee reinforces this core vision of inspiring a new generation of women who value independence, self-expression, and authenticity.
“At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception,” said Lisa Mukhedkar, Co-founder and CEO, Aukera. “Taapsee embodies the essence of choice – she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”
“At Aukera, design comes first, which is original, daring, and impossible to ignore. And the quality? We’ve set the bar so high, the others use it as their aspiration! I’ve spent time with the team and seen their obsession with every detail, from pushing boundaries in design to building innovation into every creation. So, when people ask me why Aukera, I tell them, it’s not the same, it’s better, and only gets better,” said Taapsee Pannu.
Aukera’s rapid growth reflects its commitment to delivering exceptional quality and value while making diamond jewellery more accessible. Backed by a recent $15 million Series B funding round, the brand has expanded its offerings across earrings, rings, pendants, bracelets, and everyday essentials. Past launches such as ‘Echoes of Choice’, ‘Big Rock Fest’, ‘Bridal Rings Collection’, and ‘Champagne Collection’ have set Aukera apart with innovative and forward-looking designs.
The partnership announcement has been rolled out through a nationwide movement across print, digital, radio, and in-store activations, further reinforcing Aukera’s vision of pushing the boundaries of excellence in grown diamond jewellery.
