Taboola introduces Taboola Select for major advertisers, offering curated premium editorial partnerships.
Taboola Select lets advertisers access a select 15% of premium U.S. publishers for performance campaigns, including Yahoo, Business Insider, and The Associated Press, ensuring high visibility, brand safety, and trusted editorial surroundings for connecting with millions of daily users.
Taboola Select enables advertisers to access prominent placements across publisher sites, such as homepages, mid-article sections, and a new option called Featured Placements.
Brands that choose Taboola Select can harness the power of CPC buying and leverage Taboola’s advanced AI, including the highly effective Maximize Conversions bidding technology, which consistently reduces CPAs by 15% on average.
Adam Singolda, CEO at Taboola said, “Taboola is giving advertisers the inventory they need, on the most trusted publishers in the world, to reach consumers. Reliable and effective performance advertising has always been crucial, as these types of campaigns continue to help brands stay resilient and drive results regardless of industry headwinds. Taboola Select is one of the industry’s most unique packages for large advertisers to tap into, to run performance campaigns to reach consumers at scale. We’re combining brand safe environments via our direct relationships with the world’s most premium publishers, with prominent ad placements that brands simply can’t get anywhere else.”
