Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India ...
Tag: Aditi Mishra
Platform metrics should be treated as tools, not the final measure of brand success: Goafest 2026
Mumbai: Platform metrics should be treated as tools, not the final measure of brand success. Measurement in advertising is ultimately ...
Goafest 2026 Day 3 focuses on trust, creativity and measurement in modern marketing
Mumbai: Day 3 of Goafest 2026 brought together some of the advertising, marketing, media, and technology industry’s leading voices for ...
Lodestar UM partners with LGBTQIA+ owned businesses for Impact Day
Mumbai: Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, partook in the seventh global ...
Lodestar UM wins Protean’s integrated media mandate
Lodestar UM, a media agency of the IPG Mediabrands India network, has secured the media mandate for Protean eGov Technologies ...
Goafest 2023: Can media agencies shed ‘money savers’ tag to go up the value chain?
How can media agencies can move up the value chain? With a change in their established positioning as ‘media agencies’, ...
Goafest 2023 unveils agenda and speaker line-up
Goafest 2023, themed 'The Future of Creativity is Here', unveiled its speaker line-up and agenda today. The three-day symposium will ...
Lodestar UM retains BMW India’s integrated media mandate
Following the successful completion of its half-a-decade-long association with BMW India, Lodestar UM has retained the luxury auto giant’s integrated ...
Lodestar UM elevates Aditi Mishra as CEO; Hema Malik named CIO of Mediabrands India
Mumbai: Aditi Mishra is the new CEO of Lodestar UM, India. She has been with Lodestar UM for over two ...
