Goafest 2023, themed ‘The Future of Creativity is Here’, unveiled its speaker line-up and agenda today. The three-day symposium will see over 60 global and Indian speakers and performers, across 20 knowledge seminars and 11 masterclasses.
The festival aims to create a platform that provide insights spanning across creativity, brand building, the future of connected devices and cross-channel measurement, the evolving economy, the future of startups, the effectiveness of campaigns, and data-driven marketing.
Nick Law – Global Creative Chairperson – Accenture Song and Ed Pank – Managing Director – WARC APAC will address the audiences. Besides this, celebrities from Indian sports and Bollywood like Harbhajan Singh, Tabu and Rana Daggubati have been roped into inspire delegates with their achievements and stories of strength.
The panels will see participation of leading corporate leaders like Hemant Malik of ITC Foods, Rohit Kapoor of Swiggy, Prabha Narasimhan of Colgate-Palmolive, Chandan Mukherji of Nestle India, Priyanka Gill of Good Glamm Group, Ravi Santanam of HDFC and Vipul Prakash of MakeMyTrip.
The sessions will also see Rajan Anandan of Sequoia Capital, Sam Balsara of Madison, Josy Paul of BBDO, Rohit Ohri of FCB, Anusha Shetty of Grey, Dheeraj Sinha of Leo Burnett, Vikram Sakuja of Madison, Subhash Kamath, Anupriya Acharya of Publicis, Tarun Katyal of Coto, Lata Venkatesh of CNBC TV18, T Gangadhar of Quotient, Aditi Mishra of Lodestar UM, Amin Lakhani of Mindshare, Mohit Joshi of Havas Media, Naveen Khemka of Essence Mediacom, Geet Lulla of Comscore, Pankaj Krishna of Chrome DM and Salil Kumar of ITGD sharing insights.
Some of the sessions will be moderated by TV journalists like Rajdeep Sardesai, Rajeev Masand, Manish Batavia and Anuradha SenGupta.
Special sessions curated by the Advertising Standards Council of India on Creator Calling Creator, by the IAA on Voice of Change on Gender Bias and Ad Asia 2023 Seoul Roadshow by AFAA will further enhance the experience.
The festival will introduce ‘Advertising Rocks’, a musical talent hunt initiative that provides India’s creative community with a platform to showcase their musical talents.
The masterclasses this year will include topics like ‘Media planning in a digital India’, ‘Driving Relevant Reach through Video’, ‘Communicators as storytellers’, besides workshops from AFAA, Flipkart, Vserv, and Convosight.
Singer, composer, and performer Kanika Kapoor, playback singers Papon, Divya Kumar and Asees Kaur, and digital creator and stand-up comic Aiyoo Shraddha have also been invited to enhance the entertainment quotient at the festival.