TV’s role as lead channel is declining among top ideas – from 43% in 2018 to 26% today: WARC
Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing ...
Tag: Amy Rodgers
Cadbury’s Shah Rukh Khan-My-Ad’ Campaign by Ogilvy Mumbai and Wavemaker Mumbai tops WARC Effective 100 Rankings 2024
The third and final WARC Rankings are now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
Highly awarded creative campaigns are significantly more effective, shows latest research by WARC
Using the results data from between 2015 and 2022, WARC has assessed the health of creativity to establish how often ...
Brands leverage purposeful routes to drive growth: WARC
WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines ...
WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness
According to the recently released WARC Rankings 2023, Wavemaker India has climbed up from fifth to first place, becoming the ...
Strong client-agency relationships lead to more effective work: study
According to a research by Aprais and WARC, the global authority on marketing effectiveness, strength of the relationship between clients ...
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC: Report
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one ...
38% of the world’s most creative campaigns are also effective: WARC
International: Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows ...
Successful brands spend 82% of their budgets on TV and digital channels combined: report
WARC, the global authority on advertising and media effectiveness, has today released the latest Media Allocation Benchmark report, identifying where ...
Global Martech market hits $121.5bn With year-on-year growth of 22%: report
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds ...
