Brands turn sibling banter, love and memories into campaign stories: Raksha Bandhan 2026
Raksha Bandhan has moved well beyond the traditional rakhi-and-gift narrative, with brands finding fresh ways to capture the humour, emotion, ...
Tag: Cadbury
Cadbury Celebrations refreshes Raksha Bandhan portfolio with #ThisTakraarIsSweet campaign
Mumbai: Cadbury Celebrations has unveiled its refreshed Raksha Bandhan portfolio along with a new campaign, #ThisTakraarIsSweet, celebrating the playful arguments, teasing and ...
UltraTech Cement Leads Media Abby 2026 Shortlist with 18 Entries; Integrated Media and Activation Dominate as AI Emerges as a Standalone Discipline
Mumbai: The Advertising Club (TAC) has released the official Media Abby 2026 shortlist, featuring 438 shortlisted entries across 28 categories ...
Brands kick off Valentine’s Day with early-bird engagement campaigns
Mumbai: Valentine’s Day 2026 saw brands moving beyond clichés to explore love in its most honest, everyday forms—through humour, culture, ...
Why Indian Marketing Playbooks Will Define the Next Decade Globally
Assessing the evolution of Indian marketing shows a massive transformation. Over 10 years, the nation has changed from conventional advertising ...
Delhi High Court settles 25-year trademark dispute between Mars and Cadbury
New Delhi: The Delhi High Court has put an end to a 25-year-old trademark battle between global confectionery majors Mars ...
Inshorts Group activates festive branding for clients with tailored, multilingual solutions
MUMBAI: The Inshorts Group, with its flagship apps Inshorts and Public, presents platforms for brands to shine during the festive ...
Mondelez India marks five years of Madbury contest, introducing new Cadbury Dairy Milk flavors—Cookie Crumble and Kesar Nuts
MUMBAI: Mondelez India says that the fifth edition of its Madbury contest has resulted in the creation of two new ...
Bigg Boss Kannada, the ‘IPL of GECs,’ captivates Karnataka with its celebrity charm and engaging content: Bikash Kundu, Viacom18
Bigg Boss Kannada Season 11 commenced recently on Colors Kannada has once again taken the regional entertainment market by storm. ...
FCB Kinnect appoints Nishant Pratap as Group Executive Creative Director (South)
Mumbai: FCB Kinnect in India appointed Nishant Pratap as the Group Executive Creative Director (South), showcasing their commitment to expanding ...
