BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to ...
Tag: COTT
Aaj Tak leads crucial election counting hours across live streams & VOD platforms: COTT- Chrome DM Report
Mumbai: Reinforcing its dominance during high-impact national news events, Aaj Tak emerged as the clear No.1 news destination during the ...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging ...
ICC Men’s T20 World Cup 2026 final draws 135 million viewers on JioHotstar; Thums Up, Haier, Hyundai lead ad race: COTT
Mumbai: India’s victorious campaign at the ICC Men's T20 World Cup 2026 culminated in a high-impact final that attracted 135 ...
Multi-Screen India Emerges as 875.8 Million Consumers Blend TV and Digital: Chrome OTT Whitepaper
India’s media and entertainment ecosystem is undergoing its most dramatic transformation yet, as revealed in the latest industry whitepaper by ...
YouTube dominates Indian OTT Market, capturing 38% of revenue share in FY 2024-25: COTT
New Delhi: Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube's commanding position with ...
SonyLIV’s Scam 2003: The Telgi Story secures second position in COTT Top 10 SVOD shows 2023
Chrome OTT (COTT) has unveiled its list of the top 10 SVOD shows of 2023, with "Scam 2003: The Telgi ...
COTT Top 10 SVOD Shows 2023: Sony LIV’s Rocket Boys ranked at No. 6
Chrome OTT (COTT) has unveiled its list of the Top 10 SVOD Shows of 2023, showcasing the most-watched content across ...
Our strategy this year focuses on three pillars: innovation, collaboration, and client-centricity: Pankaj Krishna
Chrome Data Analytics and Media is a technology-driven market research firm with a Pan-India on-ground presence. The analytics firm consolidates TV ...
COTT WK 27: Aaj Tak retains leadership in Hindi news genre on digital with 46.05 mn unique viewers
According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across ...
