Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging ...
Tag: COTT
ICC Men’s T20 World Cup 2026 final draws 135 million viewers on JioHotstar; Thums Up, Haier, Hyundai lead ad race: COTT
Mumbai: India’s victorious campaign at the ICC Men's T20 World Cup 2026 culminated in a high-impact final that attracted 135 ...
Multi-Screen India Emerges as 875.8 Million Consumers Blend TV and Digital: Chrome OTT Whitepaper
India’s media and entertainment ecosystem is undergoing its most dramatic transformation yet, as revealed in the latest industry whitepaper by ...
YouTube dominates Indian OTT Market, capturing 38% of revenue share in FY 2024-25: COTT
New Delhi: Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube's commanding position with ...
SonyLIV’s Scam 2003: The Telgi Story secures second position in COTT Top 10 SVOD shows 2023
Chrome OTT (COTT) has unveiled its list of the top 10 SVOD shows of 2023, with "Scam 2003: The Telgi ...
COTT Top 10 SVOD Shows 2023: Sony LIV’s Rocket Boys ranked at No. 6
Chrome OTT (COTT) has unveiled its list of the Top 10 SVOD Shows of 2023, showcasing the most-watched content across ...
Our strategy this year focuses on three pillars: innovation, collaboration, and client-centricity: Pankaj Krishna
Chrome Data Analytics and Media is a technology-driven market research firm with a Pan-India on-ground presence. The analytics firm consolidates TV ...
COTT WK 27: Aaj Tak retains leadership in Hindi news genre on digital with 46.05 mn unique viewers
According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across ...
COTT for News Reveals the Concurrent Views of the Top 5 Hindi News Channels for Last Night
The viewing preferences of the young demographic have been unmistakably evident in recent years, particularly millennials aged 30 and below, ...
COTT WK 26: Aaj Tak continues to lead Hindi news genre on digital with 37.65 mn viewers
According to the week-26 data from COTT, Aaj Tak had the highest reach with 37.65 mn viewers across all digital ...
