Mumbai: Reinforcing its dominance during high-impact national news events, Aaj Tak emerged as the clear No.1 news destination during the most critical phase of the five-state Assembly Election counting day, according to the latest COTT report released by Chrome DM.
The report showed that Aaj Tak remained No.1 in every single hour during the crucial counting window between 08:00 and 12:00 hrs, the period when counting trends stabilize, key leads emerge, and audience engagement peaks sharply across platforms.
The consistent hourly leadership during these decisive hours highlights Aaj Tak’s strong audience preference for fast, credible, and continuous election coverage during moments of maximum viewer attention and political significance.
Chrome DM’s COTT measurement framework captures cumulative views across Live Streams and VOD consumption spanning:
• YouTube across Mobile and Connected TV platforms
• FAST Channels on Smart TVs, Smart Boxes, and Fire TV Stick devices
• Social media and Other Apps on Mobile platforms
Industry experts view the 08:00 to 12:00 hrs counting phase as the most competitive and consumption-intensive window of election coverage, where viewers continuously switch between platforms for real-time updates, trends, and expert analysis.
Aaj Tak’s ability to retain leadership in each hour of this high-pressure period underlines the brand’s strong multi-platform news ecosystem and its continuing dominance in live breaking news coverage across digital and connected TV environments.
