60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC
Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major ...
Tag: David Tiltman
Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1, ...
Digital-native firms are leaning into brand: WARC’s top effectiveness trends from Cannes Lions 2024
Mumbai: Warc has released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes ...
Promise-based campaigns drive brand health, market share, and long-term sales: Report
Campaigns that clearly communicate a Promise to the Customer (PTTC) have been found to provide significant advantages in terms of ...
FCB Ulka Mumbai is amongst the Top 5 agencies in The Good Report 2021
FCB Ulka Mumbai clinched third place among the top 5 agencies in The Good Report 2021 which is compiled by ...
WARC Rankings Media 100, featuring the most awarded campaigns & agencies for media excellence announced
International: The WARC Media 100, the ultimate independent benchmark celebrating the best media ideas from across the marketing industry, is ...
Marketers to renew their focus on long term Brand Building in 2020: WARC Marketer’s Toolkit
Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing ...
Brands will increasingly rely on platforms that combine advertising and e-commerce: WARC’s Marketer’s Toolkit 2020
Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they ...
WARC’s Marketer’s Toolkit 2020 is out! The definitive, evidence-based and practical guide for marketers to plan for 2020
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2020, an annual report outlining the ...
WARC releases Asia’s Anatomy of Effectiveness
International: WARC, the global authority on advertising and media effectiveness, has today released Asia's Anatomy of Effectiveness, a report aimed at ...
