FCB Ulka Mumbai clinched third place among the top 5 agencies in The Good Report 2021 which is compiled by ACT Responsible in collaboration with WARC Rankings. The first place was claimed by Publicis Conseil, Paris and second place by FCB Chicago.
The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.
The top 25 agencies are made up of four independent and 21 networked agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies. The top ten brands include six non-profits and four for-profits.
Hervé de Clerck, ACT Responsible Dream Leader, says: “With the Good Report, ACT Responsible continues its mission of promoting, inspiring, and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”
David Tiltman, SVP Content, WARC, and active Partner, added: “Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands, and NGOs that are creating breakthrough ideas that not only matter to society but can change behavior.”