Platform metrics should be treated as tools, not the final measure of brand success: Goafest 2026
Mumbai: Platform metrics should be treated as tools, not the final measure of brand success. Measurement in advertising is ultimately ...
Tag: Dhiraj Gupta
Goafest 2026 Day 3 focuses on trust, creativity and measurement in modern marketing
Mumbai: Day 3 of Goafest 2026 brought together some of the advertising, marketing, media, and technology industry’s leading voices for ...
Outdated Metrics Cause 12% Marketing Spend Loss to Fraud in Digital Advertising: mFilterIt
Mumbai: mFilterIt, a Made-in-India digital trust and fraud prevention company, has released its latest Ad Fraud Intelligence Report, highlighting the ...
Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt
Medianews4U caught up with Dhiraj Gupta, CTO & Founder, mFilterIt, on the sidelines of MMA’s Impact India conference in Mumbai on ...
mFilterIt releases Ad Fraud Myths on ‘International Fraud Awareness Week’
New Delhi: As India's digital economy grows, so does the digital advertising, which is contributing to an increase in the threat ...
mFilterIt launches Online Communities Integrity Suite to help brands create trustworthy and reputed communities
New Delhi: At a time of rising digital Ad frauds, mFilterIt, a leading global digital trust and integrity partner of leading ...
