Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging ...
Tag: Dr. Pooja Shrivastava
86% of Netflix users actively anticipate and wait for theatrical releases to premiere: COTT Data
Mumbai: Netflix has reinforced its leadership in India’s paid OTT landscape, with Haq emerging as the most-viewed movie in Week ...
YouTube dominates Indian OTT Market, capturing 38% of revenue share in FY 2024-25: COTT
New Delhi: Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube's commanding position with ...
