Huge perception gap in marketers’ understanding of consumer expectations on sustainability: GfK
Data from a new GfK CMO Outlook Report titled “Data, Decisions, and Optimism: How CMOs are driving change in an ...
Tag: Gonzalo Garcia Villanueva
Only seven pc of marketing leaders say fully equipped for success: Global Index
GfK conducted a global study that involved 633 Chief Marketing Officers (CMOs) and senior decision-makers in marketing with an objective ...
3 in 4 APAC Marketers Lack Confidence in their Data, Analytics, Insights: Report
To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new ...
