Tag: Indian Institute of Management Ahmedabad

India’s CTV market sees strong viewer engagement with ads: VDO.AI report

February 29, 2024

Mumbai: 64% of viewers showing increased responsiveness to ads on streaming platforms. This underscores the growing preference for personalised CTV ...

Zee to adopts Same Language Subtitling in regional channels

September 23, 2015

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Tag: Indian Institute of Management Ahmedabad

India’s CTV market sees strong viewer engagement with ads: VDO.AI report

Zee to adopts Same Language Subtitling in regional channels

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