Mumbai: Fevicol MR, from the art and craft portfolio of Pidilite Industries Ltd., has launched a special edition range of craft packs inspired by Marvel’s Spider-Man, aiming to encourage children to explore their creativity through engaging craft activities. The initiative coincides with growing anticipation for the upcoming film Spider-Man: Brand New Day.
The new range comprises four specially designed Fevicol MR packs featuring Spider-Man artwork and QR codes that provide access to interactive craft tutorials. The initiative is designed to make everyday school projects and art activities more engaging while fostering hands-on learning among children.
The campaign positions Spider-Man as a symbol of courage, curiosity and imagination, aligning the superhero’s spirit with Fevicol MR’s role as a trusted companion for young creators embarking on their creative journeys.
Commenting on the launch, Kashyap Gala, Senior Vice President, Consumer Products, Pidilite Industries Ltd., said, “At Fevicol MR, we are constantly looking for ways to connect with and engage our young consumers. Pop culture today plays a significant role in shaping newer generations, and we are tapping into that energy to create memorable experiences for our audience. And who better than Spider-Man? Through this collaboration, we aim to build a stronger emotional connection with young fans while continuing to deliver the trusted product performance that consumers have come to expect from Fevicol MR.”
Each limited-edition pack includes a QR code that unlocks a range of craft lessons and tutorials, enabling children to create projects inspired by Marvel’s Spider-Man while making everyday crafting more interactive and enjoyable.
The special edition Fevicol MR craft packs are now available across retail outlets, modern trade stores and quick commerce platforms nationwide.
With the latest collaboration, Fevicol MR seeks to combine the appeal of one of the world’s most popular superheroes with creative learning, encouraging children to express themselves through art and discover the joy of crafting.
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