Will mandatory display of qualifications hit health and wellness influencers?
The Department of Consumer Affairs announced on 11th April that the Government will come up with guidelines for influencers that ...
Tag: Influencer Marketing
Regional Public Relations launches RPR Digital
Regional Public Relations (RPR) has launched its new arm, RPR Digital, which will focus on digital public relations, influencer marketing, ...
Art-E appoints Vibhor Gulati to head operations in Mumbai
Art-E Mediatech, a Delhi-based integrated marketing and technology agency, has appointed Vibhor Gulati to lead operations in Mumbai. The agency ...
Should creative and media be the same for effective performance marketing?
According to EMR, the Indian digital marketing market – including e-mail marketing, SEO, blogging and podcasting, social media, mobile marketing, ...
Indian short-form video apps market to become $8-12 bn by 2030: Report
According to the latest report by Redseer Strategy Consultants, Indian short-form video (SFV) market monetisation is at the cusp of ...
Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
Kinnect Outreach unveils ‘KinnectFluence’ to strengthen influencer marketing offering
Kinnect Outreach, a division of Kinnect, India’s homegrown Influencer and Third-party partnership desk, has announced the launch of its in-house ...
Will influencers be less influential with #Ad declarations?
The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution released a guide ‘Endorsements Know-hows!’ for celebrities, ...
Social media influencers should disclose their relationship with brands; fine up to Rs 50 lakh for violating norms: CCPA
The Central Consumer Protection authority (CCPA), under the Ministry of Consumer Affairs, has released endorsement guidelines for social media influencers. The ...
Adfluence Hub launches campaign tracker tool and instant payment for Influencers
Adfluence Hub, a leading tech-enabled influencer marketing platform, announced the launch of its new campaign tracker tool. This latest addition ...
