Anagram Media Labs will lead influencer marketing for inDrive India, the world’s second most downloaded ride app, a global mobility and urban ride-hailing services platform.
Influencer marketing plays a vital role in digital marketing by leveraging the trust and credibility influencers have with their audience.
inDrive aims to expand in urban India, particularly Delhi, Mumbai, Kolkata, Bangalore, Pune, Chandigarh, and other Tier 2 cities, emphasizing fair cab fares and transparency aligning with its brand ethos.
Anagram Media Labs founder, Manjul Wadhwa, expressed excitement about the partnership, highlighting the agency’s commitment to building inDrive’s brand affinity and promoting its ethos of honesty. “We are thrilled to partner with inDrive to enhance their presence in India. For the past four years, we have been instrumental in building inDrive’s marketing efforts in India from the ground up. This mandate is a true testament to our ongoing commitment to supporting inDrive’s growth and marketing success.”
“We are thrilled to have Anagram Media’s creativity take our influencer marketing efforts to the next level. Anagram’s experience and professional approach will enhance our presence in the Indian market. We look forward to this collaboration proving fruitful and delivering significant ROI for our future campaigns”, as stated in the official statement by inDrive’s marketing team.
The statement emphasized inDrive’s commitment to its customers and driver partners. It noted that inDrive is eager to communicate how the brand has always put the consumer first and consistently supported our driver partners. “We aim to establish our unique identity with our true reflection in just two words: people driven. We hope this new endeavour replicates that personality in all our messaging. We have recently launched our platform in Bangalore and are committed to expanding our reach across India.”
This collaboration signifies a major step in inDrive’s marketing strategy by leveraging influencer marketing for increased brand recognition and engagement. The partnership with Anagram Media highlights both firms’ creative advertising prowess and ability to execute impactful marketing campaigns, solidifying their position as top marketing agencies.
