Qoruz, an Indian influencer marketing platform, has partnered with Dabur, known for natural products. The aim is to enhance Dabur’s influencer marketing for better audience engagement.
Dabur partners with Qoruz to optimize influencer marketing, aligning influencers with brand values and enhancing reporting for a more authentic connection with consumers through relatable product promotion.
Praanesh Bhuvaneswar, The Co-Founder and CEO of Qoruz, highlighted the partnership, saying, “Partnering with Dabur is an opportunity for us to apply our platform’s capabilities to a brand with a rich heritage in natural products. We’re focused on assisting Dabur in achieving their influencer marketing goals by facilitating authentic connections between their brand and the audience.”
Vikram Gupta, Digital Lead at Dabur India Limited, said, “We believe that this collaboration with Qoruz will help identify and create genuine narratives around our products, fostering trust and long-lasting relationships with our consumers. By utilizing advanced analytics and insights, we aim to engage with our audience in a more authentic and impactful manner, ensuring that our brand continues to resonate deeply with our consumers.”
The partnership will enhance Dabur’s influencer marketing by providing a fresh perspective and data-driven insights through Qoruz’s platform, enabling the creation of strategic campaigns that resonate with the target demographic.
