Disney and Star India: What does a new owner / partner need to bring to the table?
Disney is reportedly weighing its options on Star India, according to multiple media reports. What makes the business unviable, despite ...
Tag: IPL
Will ICC World Cup 2023 score over 2019 on ad revenue?
Total IPL 2023 ad revenue dropped from last year, with big-spending brands from categories like edtech toning down spends or ...
Opinion: Who is responsible for ordinary advertising? Client or agency?
When we see an ordinary piece of advertising, the first to get roasted is the agency – especially if it ...
IPL fantasy sports market revenue up 24 pc in 2023, with 30 pc CAGR since 2019: Redseer
IPL 2023 season witnessed a surge in gross gaming revenue in the fantasy sports market, reaching approximately INR 2,800 Cr, ...
Mind Your Language – An idea whose time has come
Most successful startups were born to solve a problem. So said many wise women and men. The founder of TechCrunch ...
IPL on JioCinema draws 44.9 Cr viewers, with 12.6 Cr on CTV
JioCinema continued to set new records on TATA IPL as 44.9 Cr. viewers experienced the tournament on its platform. Through ...
JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report
JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was ...
Celebrity endorsed ads soar by 6pc across 55 matches of IPL 16: TAM Report
According to TAM Sports Celebrity Endorsement Report for IPL 16 across 55 matches, there was an increase of 6pc in ...
IPL 2023 on JioCinema clocks record 1500 Cr+ video views in first seven weeks
JioCinema, the official digital streaming partner of IPL 2023, has continued to break records of digital sports viewing, as it ...
IPL on JioCinema: Concurrent viewership touches 2.5 Crore during CSK-GT match
The Chennai Super Kings vs Gujarat Titans match on Tuesday has clocked the highest ever concurrent viewership on JioCinema. The ...
