JioCinema continued to set new records on TATA IPL as 44.9 Cr. viewers experienced the tournament on its platform. Through JioCinema’s multi-platform offerings, viewers watched TATA IPL 2023 through mobiles, tablets, laptops/desktops and Connected TVs.
In particular, Connected TV adoption scaled up rapidly this season across the country, and it reach was in evidence with more than 12.6 Cr. viewers logged on to JioCinema on their Connected TVs. The average time spent per viewer per match across the tournament on Connected TVs was 65 minutes, higher than the average time per viewer on linear TV.
In comparison, the reach of TATA IPL on linear TV (final match not included) including out-of-home viewing for adults (age 15+) is 37 Cr, as per BARC reports. Out-of-home viewing comprises viewers who happen to be in restaurants/ establishments and may or may not be actively viewing the match. Excluding the contribution of out-of-home viewing, the linear TV reach is 32.6 Cr.