Why Traditional Analytics Fail to Measure “Dark Social” Impact
Most analytics tools track visible interactions — clicks, referral sources, and conversions. But the real influence in B2B marketing often ...
Tag: Kamal Krishna
Digital Altruism: How Philanthropic Marketing Campaigns Are Winning Consumers
When brands consistently seek new paths to engage their audiences, Digital altruism – campaigns that combine marketing with support for ...
The Art of Creating Holiday-Themed Content That Doesn’t Feel Gimmicky
If you look at how advertising has changed over time, it is a learning experience - for the most part ...
The Impact of AI-generated Influencers on Brand Marketing
Out of 1.32 billion Instagram users, 78 million, or more than 27%, followed AI influencers in 2023 - and the ...
From FOMO to JOMO: Understanding B2C Marketing in the Age of Joyful Missing Out
“FOMO”, or the Fear of Missing Out, is the currency valued by all social media platforms - each eager to ...
