Will streaming vs broadcast war rejuvenate IPL?
Most IPL promos this year by the broadcaster and the streaming partner went head on - wooing the viewer to ...
Tag: Kaustav Das
Philips domestic appliances is now ‘Versuni’. Will the new brand name fly?
Global lighting to healthcare tech behemoth Philips sold its domestic appliances business and the new owner had to come up ...
V-Guard launches new Water Heater TVC created by Ralph&Das
V-Guard has just released a new Water Heater TVC for the current season. The TVC has been conceptualized by Ralph&Das. Nandagopal Nair ...
V-Guard celebrates Diwali with an emotional digital film
V-Guard has released a Digital film on all its Social and Digital platforms to celebrate Diwali. The film has been ...
Comeback Wishlist Part 3: Illustrated Weekly, Campa Cola, LP Records, Dipy’s, Ford Mondeo
The iconic ‘Illustrated Weekly’ Ranjeet Kate ‘Illustrated Weekly of India’ by Times Group was a great contemporary weekly read. With ...
Futurescope Conclave 2022: ‘An agency that is able to integrate specialisations will lead the conversation’
A panel of practitioners discussed ‘The Future of Advertising’ at the inaugural Medianews4u.com Futurescope Conclave in Bengaluru on 15th July ...
Zomato Saga: When will the brands adopt localisation in true sense?
Enough has been spoken about the term localization by marketing experts, brand custodians, and brand owners on different occasions. But ...
