Kochi : V-Guard Industries Ltd., one of India’s most trusted names in consumer electricals and appliances, has launched a new ad campaign for its latest premium offering—the Luxecube Water Heater. Titled “Hum, Tum Aur Kuch Extra”, the campaign is a warm, playful continuation of the summer hit “Hum, Tum Aur V-Guard”, bringing back the same beloved couple to charm audiences once again.
The campaign made its high-impact debut during the much-anticipated India vs. Pakistan match at the Asia Cup 2025, strategically chosen to maximize visibility. Following its premiere, the film is now being rolled out across OTT platforms, Connected TV, and social media channels, ensuring broad and targeted reach among today’s digital-first consumers.
A Story of Love, Comfort, and “Something Extra”
In the latest film, the couple’s endearing chemistry takes center stage once again as the husband teases his wife with hints of “extra excitement” in their lives. Just as the wife suspects a cheeky surprise, he reveals the real twist: the newly installed V-Guard Luxecube Water Heater, which offers 38% more hot water and an elevated aesthetic that enhances any modern bathroom space.
Leadership Comments
Commenting on the campaign, Nandagopal Nair, VP – Brand & Communication, V-Guard Industries Ltd., stated,“The Luxecube Water Heater is a reflection of V-Guard’s promise to make everyday living smarter, more stylish, and more comforting. With our new film, we wanted the story to feel warm, personal, and a touch aspirational—something people can see themselves in. By bringing back the same couple from our earlier campaign, we created a sense of familiarity and continuity deepening the emotional bond with our consumers while adding a fresh, witty twist to keep the narrative engaging.”
The film has been conceptualized, written, and directed by Anil Ralph Thomas, Director and Chief Creative Officer, Ralph&Das, who added, “V-Guard has been consciously building affinity for its brands by weaving its brand benefits into a consumer’s daily life & lifestyle – here you see a perfectly happy couple, very much in love having a banter filled with double entendre to spice up their romantic interactions. Albeit, talking about a brand/product – Which has Extra Hot looks & that gives you extra hot shower-time.”
Echoing this distinct narrative style, Kaustav Das, Director and CEO, Ralph&Das, said,“We have been consistent believers in breaking the category norms. Since the category screams ‘buy me’ from the rooftop, we have been investing in a tone and manner that is consciously and deliberately different from the category, The V-Guard way.”
Elevating the Premium Experience
The Luxecube Water Heater is a key addition to V-Guard’s growing premium appliance portfolio. Engineered for aspirational homeowners, it combines performance and aesthetics to redefine the modern bathing experience—delivering not just warmth, but style and sophistication that aligns with evolving consumer expectations.
By marrying product innovation with emotionally resonant storytelling, V-Guard continues to strengthen brand affinity while disrupting category conventions—the V-Guard way.
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