GroupM introduces an Integrated Investment Strategy to Grow Black-Owned Media Companies
International: GroupM, WPP’s media investment group, today announced that it has formed the Media Inclusion Initiative, an integrated investment strategy ...
Tag: Kirk McDonald GroupM
GroupM taps OZY to promote socially conscious Media Buying and help clients to fund positive change
New York: GroupM, WPP’s media investment group, today announced its “Responsible Investment” buying framework. The framework’s five focus areas—Brand Safety, ...
