Lay’s® puts farmers front and centre with first-ever limited-edition packs
New Delhi: Lay’s® has unveiled its first-ever limited-edition packs featuring Indian farmers, spotlighting their integral role in the journey from ...
Tag: Lay’s
Lay’s® launches ‘Mitti Ki Chitthi’ campaign, championing soil health and farmer empowerment
New Delhi: Lay’s has launched a powerful new initiative — ‘Mitti Ki Chitthi’ — to spotlight the fundamental role of ...
PepsiCo India & Edelman India Shine at the 2024 Asia-Pacific SABRE Awards
At the 2024 Asia-Pacific SABRE Awards, held last night at the Westin Singapore, PepsiCo India and Edelman India, in collaboration ...
World Environment Day: Brands Embrace Eco-Friendly Initiatives, Champion Environmental Action
On June 5th, brands worldwide marked World Environment Day with impactful initiatives that underscored their commitment to sustainability and environmental ...
Neetu & Ranbir Kapoor put themselves in a snack showdown for a bag of Lay’s chips
Is it family first, or Lay's first? Lay's, one of the potato chips brands in India, is here to answer ...
PepsiCo’s brands turn up the heat for upcoming festive season
Flaming up the snack aisle, PepsiCo India launched its TVC to celebrate the expansion of its Sizzlin’ Hot range to ...
Consumers are looking for more premium experiences: Shailja Joshi, Pepsico India
How has the reception been to Lay’s Gourmet? We launched Lay’s gourmet in August 2022. By far the response for ...
Rajkummar Rao spotlights perils of not stocking up Lay’s at home
Lay’s, a FMCG brand, has launched a TVC campaign titled ‘Ghar Par Lay’s Always’ featuring Rajkummar Rao to remind consumers ...
Lay’s celebrates the launch of Lay’s Gourmet Chips with a TVC campaign
Lay’s unveiled a TVC film on its newest offering: premium, slow-cooked kettle chips – Lays Gourmet. The film highlights how ...
Lay’s celebrates ‘@ Home’ Packs with new campaign
New Delhi: As people continue to remain indoors in light of the ongoing times, they have made their homes the ...
