At the 2024 Asia-Pacific SABRE Awards, held last night at the Westin Singapore, PepsiCo India and Edelman India, in collaboration with Leo Burnett, achieved remarkable success, securing three prestigious awards, including the coveted Platinum SABRE for Best in Show.
Platinum SABRE Award for Best Public Relations Campaign: Lay’s Project Farm Equal PepsiCo India and Edelman India were honored with the Platinum SABRE Award for their outstanding public relations campaign, Lay’s Project Farm Equal. This innovative initiative was recognized for setting new industry standards and making a lasting impact.
Best Consumer Product Campaign: Lay’s Project Farm Equal
The Lay’s Project Farm Equal initiative, developed in collaboration with Leo Burnett, also received the award for Best Consumer Product Campaign. This transformative project addresses the unique challenges faced by women farmers, providing them with tailored tools, legal and financial training, and support to access government programs. PepsiCo India’s commitment to empowering women in agriculture is driving significant change in the sector.
Cause-Related Marketing Category: Gatorade Turf Finder
The Gatorade Turf Finder initiative, powered by Google Maps and created in partnership with Leo Burnett, won in the Cause-Related Marketing category. The campaign aims to inspire sports enthusiasm amidst the urban hustle of Indian cities, reflecting Gatorade’s dedication to promoting active lifestyles and fostering a love for sports.
These accolades highlight PepsiCo India, Edelman India and Leo Burnett’s commitment to innovation and impactful campaigns that drive positive change.
