LTV, CTV and mobile audiences overlapped under 5%, adding significantly incremental reach: JioStar–Nielsen Study
Mumbai: In a landmark move for India’s advertising ecosystem, JioStar, in partnership with Nielsen, has released the findings of its ...
Tag: Nielsen
38% of Marketers Prioritize ROI as Pressure Mounts for Measurable Results: Nielsen Report
Mumbai: Nielsen, the global leader in audience measurement, data, and analytics, has announced the launch of The Marketing ROI Blueprint: ...
College Football, MLB, NFL, Ryder Cup and WNBA Make the First Top 25 Live Sports Events List: Nielsen’s New Big Data + Panel Rankings
Mumbai: Nielsen has announced the launch of its newly designed weekly TV ranking reports, powered by Big Data + Panel ...
Podscribe partners with Nielsen to integrate DMA® data for precise audience insights
Mumbai: Nielsen, a global leader in audience measurement, data, and analytics, has announced that Podscribe, an independent measurement and verification ...
Nielsen Showcases Strategies to Unlock India’s Creative Economy at IIC Forum 2025
New Delhi: Nielsen, a global leader in audience measurement, data, and analytics, participated in the Digital Communications and Media Forum ...
Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge
Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced ...
Nielsen and VIZIO’s Inscape Extend Strategic Partnership to Advance Cross-Platform TV Measurement
Mumbai: Nielsen and VIZIO’s Inscape have announced an extension of their strategic data relationship, reinforcing a collaboration that began in ...
Asian American Audiences are Reshaping Sports, Digital Media, and Beauty Trends: Nielsen Report
Mumbai: Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are emerging as powerful catalysts of cultural and economic influence, ...
Google’s AI-Powered Ads Deliver Higher ROI: Nielsen Study
Mumbai: A new study by Nielsen, a platform for audience measurement, data, and analytics, confirms that Google’s AI-powered advertising solutions ...
Media plans need a right mix of traditional and emerging channels: Nielsen’s 2025 Global Media Planning Report
Mumbai: In a world where the media landscape is more fragmented and complex than ever, Nielsen has released its 2025 ...
