Over 60% Indian Users not Keen to Spend Money On OTT Subscriptions: Times Internet Report
OTT platforms have become the preferred means of consuming video content, especially in current times. Unlike linear television where the ...
Tag: OTT Consumption during COVID-19
We have not seen difficult times like this ever that possibly changes every rule previously written of doing business – Mahendra Soni, Co-Founder & Director, SVF
The country went into a lockdown mode 50+ days ago, during this period of lockdown, most businesses are going through ...
We are making tremendous investments in hyperlocal marketing for the dubbed content: Rohit Jain in Straight Talk
Lionsgate’s streaming service Lionsgate Play hosts a curation of Hollywood library of popular and successful films across various genres. The ...
Netflix beats forecast by adding more than 15 million subscribers in the first quarter
As people across the world turn to the OTT platforms for entertainment during Covid 19 lockdowns, Netflix has added 15.77 ...
Entertainment & OTT have registered a 34% increase in Time Spent on first three Weeks of March 2020 : Publicis Report
Mumbai: Publicis Groupe India has released its latest report ‘Reboot To A New Normal’ –a detailed study on the consumption ...
ZEE5 news channel’s viewership rises amidst COVID-19
Mumbai: The viewership trends have changed significantly in the post-COVID-19 lockdown phase. Consequently, ZEE5, India’s entertainment Super-app, has also witnessed ...
Acquired content on MX Player sees an upward of 70% viewership: Mansi Shrivastav, Head of Acquisitions, MX Player
OTT platforms depend on two types of content Original and Acquisitions. In the early days OTT solely depended on acquired ...
Work-from-home drives up demand for OTT content, subscription for educational and fitness apps rises: Bobble AI report
Social distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment ...
