Is consolidation the way forward for the long tail in OTT?
Something’s got to give, as they say. Edtech has course corrected. A couple of meat D2C brands have burnt their ...
Tag: OTT
Think Through: Besides more eyeballs, time spent expected to rise with free streaming of IPL
Digital video entertainment has seen a massive growth over the years due to various factors. Besides the plethora of choice, ...
Prime Video brings exclusive livestream of Eng vs NZ test match series
Prime Video has announced that it will be live streaming the England tour of New Zealand, set to begin on ...
Magnite announces CTV and OTT Monetisation Platform ‘Magnite Streaming’
Magnite, an Independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply side platform that merges leading technology ...
Inflection Point Ventures launches its maiden ad campaign with Shark Tank India
Inflection Point Ventures, a CXO driven angel platform has launched their maiden ad campaign announcing Main Bhi Angel. The ad ...
From cord-cutting to cord-never: Behavioural change – more than cost – driving cable and DTH churn
At a kirana store in Kodambakkam, Chennai, a small colour TV set used to play soaps and religious channels from ...
MitwaTV onboards Daiba Pradeep Roy as National Sales Head
Daiba Pradeep Roy has been appointed recently as Sales Head – National for MitwaTV. Prior to the move, he was ...
Viacom18 to merge JioCinema and Voot ahead of IPL
Viacom18 is set to merge its flagship OTT platform Voot with JioCinema ahead of airing of the Indian Premier League ...
EORTV app unveils new talent-sharing feature ‘EORToK’
EORTV, a OTT platform focusing on LGBTQ storytelling, has launched a new feature called 'EORTok,' where users can post short ...
Prescience 2023: What lies ahead in OTT – Strategic diversification: Siddhartha Roy, Hungama Digital Media
The past few years have distinctly shed light on the importance of digital content and streaming platforms in our lives. ...
