Viacom18 is set to merge its flagship OTT platform Voot with JioCinema ahead of airing of the Indian Premier League to live-stream the same, according to The Hindu Businessline.
The combined OTT is also likely to go for a re-branding ahead of the airing of the league, as per sources.
Viacom18 had acquired the digital rights for IPL 2023-27 for Rs 20,500 crore. It dabbled with live-streaming of sports exclusively on JioCinema with the airing of FIFA World Cup Qatar 2022.
JioCinema was launched under Jio Platform, Reliance’s holding company for telco, Reliance Jio. The Competition Comission of India had approved JioCinema’s merger with Viacom on September 2022.
Voot showcases Viacom18’s television properties and shows on OTT behind the paywall through Voot Select. JioCinema is more of an aggregator of content across all broadcasters and is completely free.