Daiba Pradeep Roy has been appointed recently as Sales Head – National for MitwaTV. Prior to the move, he was National Sales Account Head at Zee Media Corporation for almost six years.
He announced his move in a LinkedIn post.
Roy will lead the sales team nationally and be responsible for revenue generation at MitwaTV, which bills itself as India’s first Bhojpuri OTT platform.
Roy brings with him over 21 years of ad (airtime) sales experience handling teams in different regions, including over 15 years with ETV (Network18 Media & Investments) as Business Head.