70% IPL viewers use TV and OTT together, 22% prefer highlights and short-format content: Hansa Research Group
Mumbai: Hansa Research Group, through its IPLomania study tracking audience behaviour during the first six weeks of IPL 2026, has ...
Tag: Pramod Pawar
Hansa Research Group elevates Pramod Pawar as National Head – Quantitative Research
Mumbai: Hansa Research Group has elevated Pramod Pawar as National Head – Quantitative Research, further strengthening the company’s leadership in ...
Dual viewership most opted choice to watch IPL 2023: Report
TV viewership remains the key driving factor for IPL viewership, as per IPLomania 2023 by Hansa Research. Solely relying on ...
