Mumbai: Hansa Research Group has elevated Pramod Pawar as National Head – Quantitative Research, further strengthening the company’s leadership in consumer intelligence and analytics-driven consulting.
In his expanded role, Pawar will lead the company’s quantitative research operations across India, overseeing growth initiatives, client engagement, and consultative insight solutions across sectors including BFSI, FMCG, Retail, Healthcare, Automotive, Technology, and Telecom.
The appointment comes at a time when businesses are increasingly relying on consumer intelligence and analytics-led decision-making to sharpen growth strategies and market positioning.
Pawar will spearhead large-scale quantitative research mandates spanning brand tracking, consumer segmentation, campaign evaluation, pricing studies, product testing, and consumer journey mapping. He will also focus on strengthening delivery excellence and team development across the organisation.
With over two decades of experience in market research and consumer insights, Pawar has previously worked with organisations including Kantar, HDFC Life, and Nielsen. Over the past four years at Hansa Research Group, he served as Quantitative Head – West & South, where he played a key role in expanding regional operations and managing complex multi-category research engagements.
Commenting on his elevation, Pramod Pawar, National Head – Quantitative Research, Hansa Research Group, said, “Hansa Research Group has built a strong legacy of enabling organisations with strategic consumer intelligence and actionable market insights. I am pleased to take on this expanded responsibility at a time when businesses are increasingly focused on leveraging analytics and deeper consumer understanding to drive growth. My focus will be on further strengthening our quantitative research capabilities, fostering long-term client partnerships, and delivering meaningful insights that support informed business decisions.”
Praveen Nijhara, CEO of Hansa Research Group, stated, “Pramod’s elevation marks an important step in strengthening our quantitative research leadership as we continue to expand our integrated insights and analytics capabilities. His extensive experience in market research, deep understanding of consumer and market dynamics, and ability to lead strategic client engagements have contributed significantly to our growth journey over the years. We are confident that his leadership will further strengthen our consultative capabilities and enhance the value we deliver to clients across sectors.”
