Integrated media strategies gain importance as channel synergy drives 43% campaign impact: Kantar
Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally ...
Tag: Prasanna Kumar
Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India
Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and ...
67% Indians trust influencer recommendations over traditional advertisements: Kantar’s Influencer Playbook
Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook, ...
Emotional resonance boosts digital ads’ brand-building impact: Kantar
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and ...
Kantar Awards: Ogilvy takes three of nine awards; HUL brands snare three
Winners of the third edition of Kantar‘s Creative Effectiveness Awards were announced on 21st June, 2023. Ogilvy takes the lead ...
Kantar Marketplace adds AI-powered digital ad testing to platform
Kantar, the leading data-driven analytics and brand consulting company, today announces that Link AI for Digital, an AI-powered ad testing ...
