93% of consumers use YouTube while Instagram sees nearly one hour of daily engagement: Hansa Research
Mumbai: Ahead of World Social Media Day, Hansa Research has released findings from its Advertising Impact Measurement (AIM) Study, offering ...
Tag: Praveen Nijhara
Hansa Research Group elevates Pramod Pawar as National Head – Quantitative Research
Mumbai: Hansa Research Group has elevated Pramod Pawar as National Head – Quantitative Research, further strengthening the company’s leadership in ...
Axis Max Life and Kotak Life lead in customer advocacy, with NPS of 61 and 60 respectively: Hansa Research
Mumbai: Hansa Research has released the 6th edition of its Life Insurance Customer Experience Score (CuES) 2026 report, highlighting a growing ...
Consumers spend an average of 2.17 hours per day on mobile screens, while 78% of viewers skip ads during playback: Hansa Research
MUMBAI: Hansa Research today announced the launch of an independent, subscription-based advertising impact measurement service for ads on digital video ...
India’s motor insurance NPS stands at 59%, with 4W scoring 61% and 2W scoring 55%: Hansa Research
Mumbai: Hansa Research, India’s leading consumer insights powerhouse, has expanded its footprint in the insurance ecosystem with the launch of ...
Despite the substantial time spent on digital platforms, brand recall is low: R K SWAMY’s White Paper on Impact of Ads on Digital Video Platforms
MUMBAI: Watching videos online has emerged as the number one form of entertainment, with 93% of respondents consuming videos on ...
Around 72% of urban Indians plan to increase their festive spending in 2025: Hansa Research Festive Insights 2025
Mumbai: Hansa Research, India’s foremost and largest consumer insights company, has unveiled its Festive Insights 2025, capturing evolving consumer sentiment, ...
India’s Next Billion Consumers Are in Tier II, III, and Rural Markets: Praveen Nijhara, Hansa Research
In an era defined by rapid shifts in consumer behavior and tech-led disruption, market research is no longer a back-end ...
Hansa Research earns ISO Certifications, strengthening quality and security standards
MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management, ...
Hansa Research’s IPLomania Study: Energy drinks and Fintech categories saw significant brand growth in IPL 2024
Mumbai: Fintech brands Groww, Upstox, ET Money showed twice the recall during this year's recently concluded IPL season compared to ...
