GroupM TYNY revises Indian AdEx growth forecast for 2023 from 16.8 pc to 12 pc
GroupM has unveiled TYNY mid-year global advertising revenue growth forecast 2023 which is a reviewed version of its 2023 forecast ...
Tag: Retail Media
Inconsistent targeting and disparate reporting: Key factors fuelling inefficiency in retail media
Inconsistent targeting (43pc) and disparate reporting (41pc) across channels/tactics emerge as the primary drivers of inefficiency in retail media, according ...
